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[personal profile] sacred_harlot
**Warning, rant ahead**
 
 
Dear Maternity pad manufacturer,
 
I really love the colour of the pack, it is my favourite colour of the whole spectrum;  however, I wanted to let you know that I do not choose these pads only for the colour of the packaging. I am unfortunately forced to use your product due to the nature of my menstrual flow, not due to the arrival of my 'tiny bundle' as you put it! Whilst I accept that your product is aimed at women who have just given birth, and therefore may need to use '30 pads in the first week', as you advise, I use that amount every month and therefore am probably one of your best consumers! 
 
I would like to point out that whilst the tidbits of facts printed on the adhesive protector of the pad are rather amusing - the twee pap on the side panel of your packaging is not! As a regular consumer of this product I strongly disagree with your view and I think that it is highly inappropriate and insensitive promotion of your wares!
 
I also thought I might share with you a couple of pieces of customer feedback, (seeing as you have neglected to include an email address on the pack for consumer feedback - and yes I also acknowledge that you have included a snail mail address, but that would be way too slow for my purposes) - and therefore I thought I would vent here instead!
 
1) Women not ONLY use these pads when we have just given birth, some of us poor creatures just have extraordinarily heavy menstrual flow!
 
2) Other women who use these pads, may have in fact just miscarried a baby, or their baby may have died during the birthing process and therefore may also need a thicker pad; and whilst in practical terms the pad will not do such a bad job, the packaging will do an extraordinarily bad job on the emotions of this woman who is likely to be suffering grief and loss - so your packaging carrying joyful phrases about motherhood and sweet animated pics of contented babies, may not be something that she is in the right space to read or see whilst making her way through the 3 packs of pads that equal your (the manufacturers assessment) of 30 pads in the first week! Let alone for the person who may be purchasing them on her behalf, say the partner/s or parent/s or close friend who may also be suffering their own grief!
 
In conclusion, I have a useful suggestion, how about you use some sensitivity in your packaging design and spare those women who may be suffering grief and loss, an added reminder that they in fact will not have in their arms a 'tiny bundle' until they are able, nay fortunate enough, to sustain a very much wanted pregnancy next time!
 
Yours,
Disgruntled consumer.  **End of Rant.**

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March 2011

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